Web design

Web Design introduction

You use the internet every day, also now reading this short introduction. You can do it thanks to WEB DESIGN, thanks to which there is every website you have visited at least once in your life or you look regularly. In our article you will learn how websites are created and how they support almost every business. Web Design is internet design including all its possible forms.

History of the Internet

The Internet is one of those inventions that completely revolutionized the everyday life of humanity. Currently, our entire civilization is based on the operation of this global connection. The first project of a global computer network was created in 1960 by J. Licklider, and two years later Paul Baran published the concept of digital data transmission network, which was commissioned by the US military. However, the breakthrough occurred on October 29, 1969 at the University of California, Los Angeles, the first nodes of the ARPANET network, which exists to this day and is considered to be the direct ancestor of today’s internet. ARPANET was based on extensive architecture, which did not have its own headquarters, and connected several different academic headquarters with each other.

The main assumption of constructing such a network was the possibility of its operation when one of its parts would be damaged. Earlier computer networks were based on a specific central unit, and its failure interrupted the entire network. In 1983, the ARPANET network was divided into a civilian and military part called MILNET and connected by a gateway enabling data exchange between them. The moment of dividing ARPANET is considered the beginning of the Internet, the development of which has ceased to be controlled by the US Department of Defense. In 1990, the first website was created and the basics of HTML (i.e. the language used to create the first websites) were created by Tim Berners-Lee, and in 1992 the first graphical browser called MOSAIC was written – the first web design projects were created with it in mind, although they looked completely different than today.


Almost 60 years after the creation of the Licklider project, the internet has grown into a multi-billion dollar community. Nowadays, the internet is the center of the civilized world, here we buy, sell, make friendships, and business contacts; here we work and earn a living here, and web design has become an integral part of marketing projects. The Koala’s brand is able to deliver its digital productions to customers around the world thanks to the internet, which allows free flow of information.

Web Design and what it is?

The website you are currently browsing is the result of someone’s creation and its implementation – this is Web Design. Of course, only in the simplest terms; designing a page does not end with determining its layout, let’s briefly discuss all elements of page design, i.e. Web Design.

Web Design – Layout 

page layout is responsible for whether it is readable, or someone visiting it for the first time will be able to intuitively find what it is looking for.

Web Design – Colors 

It should be pleasing to the eye and consistent with the overall visual identity of the brand. Colors are an important element affecting brand perception and perception. It is also worth thinking about the visually impaired and introduce a version with increased contrast.

Web Design – Graphics 

This is a set of picture elements present on the website, e.g. logos. Graphics should also be consistent with the visual identity of the brand and the color of the page.


In addition to creating graphics, you also need to know where to place it on the page so that it is not a disturbing element on the page.

Web Design – Fonts 

They can either visually enhance the page or make it completely illegible, which we certainly do not want. The font should also be legible on every device and browser, that’s why we have “web-safe fonts”, where we have the whole set fonts well read by most devices. When choosing a font, you must take into account that it is in line with the brand’s book – corporate identity.

Web Design – Content 

Even if the visual aspects of the site will be exceptionally effective, if its content, or texts are any, then no one will visit it for a long time. It is important that the user entering the site receives an answer to his question, that he is interested in its content – because it means that he will return to it.

The best solution is to invest in a copywriter who will construct text adapted to Google algorithms, thanks to which it will be highly positioned. Google’s main criterion when positioning a website is how the text is constructed on it. Short paragraphs, headings and bold text make it easier for the user to browse the page, and this makes algorithms more likely to place our site higher in the search results.

Your business and Web Design

A well-known saying says that if you can’t find something on Google, it just doesn’t exist. What does this teach us? That it is very important for our company to be ‘searchable’. The Internet is just the place we look first to look for a specific product, service provider or simply a contractor. So the first marketing activity that we should undertake is creation for our business activity a webpage – a professionally made website will make your company image credible and stronger.


It is also a great way to attract new customers, because contact with the company is facilitated, so when buying something on the site, the consumer will feel safe that he can ask the company in case of trouble. However, what influences the fact that the website effectively supports our business?

Quality and Web Design

A visually attractive and intuitively convenient website is a factor that will determine whether its user decides to buy through it and become our customer. The most important is to commission the website to a company that will take care of its task with the greatest care and attention.

Goal orientation and Web Design 

The user entering a specific website knows what he is looking for on it,

visited it to find the answer to his question, a product that he intends to buy or learn more about the service he needs. The agency creating the page will effectively stand out on the page, what the company has to offer and what makes it stand out from the competition.

Recognition and Web Design 

Depending on the role of the website, you will need to ensure that the content is available on it. The copywriter will take care of creating good quality texts that will accurately reflect the product or service specification. The visual aspect of the site will be dealt with by Web Designer, a specialized graphic designer who will create illustrations and graphics advertising our company especially for us, and if we wanted to present our product on the site, the best solution would be to use the services of a good photographer.


Timeliness and Web Design 

Our work on the site should not end with its creation, placing relevant content and advertising on the Internet. The website must be modified along with the development of new technologies and internet trends. It is very important to improve the site in terms of its users and their needs. All this is best dealt with by web design specialists who will keep a finger on the pulse and ensure the proper operation and presence of our website. Let’s not forget that our company’s website is its business card on the Internet.The huge impact on whether an investment in a website and web design pays for itself has small details that may seem insignificant, and are really very important for website visitors. One of the biggest mistakes when designing a website is the lack of direct contact with the company, instead we often only find the contact form on the website. It is a good tool in itself, it is important that it be integrated

with CRM or the Marketing Automation System. However, you have to consider that most people likes to ask something directly on the phone, or be sure that by writing an email they will receive an answer, which is why web design must include all the necessary functions. Important are also visible on the page icons with social networking sites, although placing them too high will draw users to external sites from which they may not return.

‘Call to action’ and Web Design 

CTA is a very important marketing tool and an important element of web design. Advertising the website on the internet will attract many new users, and the Call To Action button will help us achieve it depending on the purpose of the ad. Users with a visible icon such as ‘Call us’ or ‘Order now’ are more likely to submit to a suggestion directly addressed to him. The Call To Action button


should stand out on the page, for this you need to place it in strategic places on the page – the first screen or, for example, under the footer.

Users and Web Design 

An important challenge facing web design today is the fact that the site MUST work properly on every device, especially mobile, which constitute 52% of global internet traffic (according to Gemius) and this percentage is growing every day. Another thing is that Google positions higher above all fast-acting websites on mobile devices. Here the solution is to opt out of Flash, which is no longer supported by an increasing number of producers, so the site whose visual effects are based on this plugin will not work as it should. As you can see, effective Web Design is made up of many factors, as Koala’s we provide professional service and care for our clients’ websites. We put a lot of work into the development of our team,

and every project, not just web design, is supervised by a business mentor to provide our clients with the highest quality services.

The most popular technologies

Web Design is primarily based on a combination of design and new technologies. The basic languages of the programmer are CSS, HTML and JavaScript. Probably everyone has ever heard these names, but not everyone knows that they are just the tip of the iceberg of technological tools. HTML It’s actually Hypertext Markup Language, a language based on specific codes. A developer designing a website usually works on an HTML basis, thanks to which he can create the structure of the page and its content. this html together with css styles translates our web design into a language understood by a web browser.



Cascading Style Sheets is a language that is used to describe how a website should be displayed.

The server

It is a computer program that makes its content available, e.g. text files, images, spreadsheets. An important point to remember is that our site will be stored on a server that will share it with other users, so it must be trouble-free and fast enough. Web design should consider the infrastructure around the solution.

Programming languages

We have already mentioned HTML and CSS, which are programming languages. These languages work on the same principle as human – each code is responsible for a different command, function.

Data Format

Whether the file is graphic or audio is distinguished by its format, i.e. the ending after the file name, e.g. png. There are many file formats, but the basic one is the textual one.


How do computers, and more specifically, applications communicate with each other? Well, thanks to the Application Programming Interface, i.e. the rules and their descriptions that make computer programs communicate.

The web browser

you are currently using to read this article on our website is simply a computer program. Its task is to download and display websites and play multimedia files, converting the code and web design into a working website.


Framework. sounds complicated, and it is a programming platform. It greatly facilitates the programmer’s work, because it is already the skeleton of a website, so all you need to do is “just” personalize it and take care of the details.

How is a web design 

project created?

Planning, designing and creating websites is very briefly Web Design and it actually looked not so long ago; basic knowledge of HTML, a notebook was enough, and so the entire website was created. Currently, Web Design consists of many more activities, and specialists are working on websites. Web Designer must be able to create graphics and know the basics of design,

which include composition and typography, and in addition you need to have at least basic marketing knowledge that will help in designing the page. And that’s just the basics! In fact, Web Design is a very complex and flexible field that is constantly evolving. At Koala’s Web Design it is a passion for us, our work is a form of fun and we are excited about the implementation of each new order! We start our work with a thorough interview with the client about what he expects from his site; what does she have to do serve? What is her target group? The course of work on the page depends on the exact interview. Then we go to planning, create a site map and its skeleton, which we will present to the client so that he can assess its future appearance. The first effect of our work that the client will see will be the initial graphic version of the project, i.e. a prototype or web design mockup. We will graphically display the page layout, suggesting


the placement of graphics, photos or videos. Before we proceed to coding, all content on the page is created, i.e. texts, headers, descriptions, etc. At this point programming begins! Creating a real website uses all previously prepared materials for the site; content, graphics, movies. When the page is ready you need to test every link, form, script. All to catch errors that may have occurred during programming. After accepting the final version of the web design project, we install it on the server specified by the client. We are finalizing the project when we integrate it with other customer systems, e.g. an application. The Koala’s team works with Design Thinking and Agile to provide their customers with the best solutions. Design Thinking is a method of working on creating an innovative product or modernizing an existing one. Such work is done by all specialists involved in web design and the client’s team.

Their task is to implement successively stages of the Design Thinking method using specific techniques and tools. In this way, the team is able to generate a solution to a specific problem or product. As a result of team work, a prototype is ready to be tested, very often this tool is used in the web design process or application development.
Agile A declaration of common principles for the so-called ’Agile methods’ supporting the software development process. At Koala’s, we use Agile to bring the product to perfection in subsequent interactions – revisions – to meet all of the customer’s success criteria.

Individual pricing

Prices for web design and website creation vary widely. As with all purchases, it’s about the quality of the product. The quality of our website


determines whether it will be compatible with all devices, functional and whether it will work properly. So what is the sign that the price is too low or high compared to other offers?


Very often, behind the low price offered by web designers, there is a ready template. In some cases, this may be justified in business, but the use of ready-made templates is considered one of the most serious crimes of designer agencies. Why? Because the template strongly limits, instead of adapting the page layout to the client’s needs, its needs need to be adapted to the pre-imposed layout. Usually, agencies that use ready ones have several and very similar. So the second downside to using ready-made templates is the lack of originality. And we don’t have to say that it’s the most memorable, what stands out? Therefore, it is worth paying a little more for the order of

designing the website from ‘scratch’ and be sure that the website is 100% dedicated to our business and needs. There is no web design
identical solutions, although sometimes they are based on common components.


What characterizes a good dish in a restaurant? That it is not defrosted. The best restaurants focus on the quality of the dishes served, and not on serving the largest number of guests in the shortest possible time. In the same way, when ordering a website, it’s better to bet on a contractor who meticulously accomplishes every stage of creating a website, instead of trying a web designer fast food. Using the services of a “fast” agency can expose us to additional costs associated with, for example, repairing defects.



Web design is also content. No benefit will be gained even from a best-designed website if its content and content are of no use to users. Our site should provide specific solutions, messages or answers to questions so that people readily visit it. In this case, for example, texts are a very important element of the site. They should be original, that is, written especially for us, and not copied from another website or simply translated from a foreign language website. The texts should also be read nicely, be understandable and not contain spelling or stylistic errors – otherwise the company may seem unprofessional. In addition to providing attractive content to the user, the texts on the page significantly affect its position in the search engine. Properly constructed text for SEO can result in displaying the page in the top ten search results.

Future trends in Web Design

How can we make our site attractive to visitors? How to make them memorable? You have to keep in mind that in today’s fast-changing world, full of competition, we just have to be ‘on time’. Show that the company is constantly growing and has not stopped in the previous decade. So what is fashionable in the web designer world?
Stand out! Have you not noticed that many sites in the same industry look very similar? If we want our brand to be remembered by website visitors, it is simply necessary to stand out in the world. The first trend of the future is definitely not yet popular asymmetry used on the website.
An interesting effect will guarantee the use of typographic elements, which interest is growing.

Minimalism in Web Design

You can stand out with eye-catching ornaments, but you can also


do it using simplicity. You can use a white background that is neutral and take care of large margins, or try a minimalist madness and opt for a black background with a small amount of ornaments. Simplicity in design guarantees us a better reception of the text, i.e. what we want to convey to the user – nothing distracts his content, so he is able to focus on it 100%

Loading speed in Web Design

How many times have you opted out of the site because it has been loading too long? Frustrating, right? According to Google, 53% of users drop out of the site if they are loading for more than 3 seconds. If we run a business based on our website, this factor should be a priority when designing the website and expenditure on web design will be reflected in the company’s real revenues.

Grid in Web Design

The day Instagram brought together the majority of internet users, entrepreneurs realized that nothing attracts customers like beautiful photos. 

This is how the web design trend came about, in which online stores present their products in the form of a photo grid. Almost like it does on instagram profiles. It is transparent, it catches the eye and creates an attractive brand image. Advantages only.

User Experience w Web Design

A very important web design point! In some industries, beautiful photos and minimalist design are not enough. Sometimes it is necessary to try to provide additional facilities for users so that they stay on our site for longer or simply buy something. It is primarily about making it easier to find specific information, a simplified registration form or the ease of locating contact details on the site.

A mobile device in Web Design. Over 50% of devices using the network are mobile devices, and we use them first when we need to find some information. It is very important that our site is 100% compatible with smartphones, because their owners are a large percentage of our potential customers.


Selected success stories


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